Feeling like quitting is very easy, and I think is because the opportunity to embrace our failures is underrated.

  • It’s embarrassing with our colleagues and customers
  • It’s our ego accepting it didn’t work
  • It’s confronting ourselves with our own mistakes

And we choose for surviving or just “keep trying”.

The benefits of making an effort to improve what we did -or change the strategy- is difficult to see through the frustration.

We forget that failure is the reason why we are here… It’s just a step on the way to succeed.