Here’s a simple checklist:

1- Do your job

2- Do it good

3- Do it on time


The impact of doing -or not- No 3 is normally underrated.

There is no shortcut, it takes time to build credibility, it can take months or even years. But advantage is that once you have it, it spreads by itself, for free 🙂

The same principle applies at personal level: keep your promises and do it once and again, and again…

Therefore: Uno, Dos, Tres… y Otra vez!


Credibility comes last, not first“, Seth Godin.

Hasta la pròxima,